Vet new Shopify leads with ZeroBounce and sync qualified contacts to HubSpot

Shopify to HubSpot: Advanced ZeroBounce Lead Vetting

This workflow automates the transition of new Shopify customers into HubSpot, using ZeroBounce for multi-layer validation (Validation + AI Scoring).

Results are also output to Google Sheets for review.

🧩 Nodes used in this workflow

• ZeroBounce
• Shopify
• Hubspot
• Google Sheets (or alternative e.g. Data Table)

💡 Key Benefits

• ✨ Zero-Waste Sync: Only "Valid" or "High-Scoring" leads reach your CRM.
• 🛡️ Credit Safety: Internal checks ensure you never trigger an API call without credits.
• 📊 Detailed Suppressions: Every rejected lead is categorized by reason (e.g. Email Missing, Invalid, Low Score, or Insufficient credits).

🚀 How it Works

1. ⚡ Trigger & Verification: Activates on new Shopify customers and first checks if an email address is provided.
   • Email present: Proceeds to credit check and validation
   • Email missing: Customer details are added to Rejected output for review with reason 'Email missing'.
2. 💳 Credit Management: Before each ZeroBounce call, the workflow checks your account for sufficient credits to prevent node failures.
   • Success: Proceeds to Stage 1 (Validation).
   • Failure: Customer details are added to Rejected output for retry with reason 'Not enough credits'.
3. ✔️ Stage 1: Email Validation: Validates the email address with ZeroBounce.
   • Valid: Adds the result to Accepted output and creates a contact in HubSpot.
   • Invalid: Logs to an n8n Data Table with the validation results and a reason for rejection for review.
   • Catch-all: Proceeds to Stage 2 (Scoring).
4. 🎯 Stage 2: AI Email Scoring: For "Catch-all" emails, the workflow requests ZeroBounce AI Scoring.
   • High Score (>=9): Syncs to HubSpot.
   • Medium/Low Score: Suppressed and added to an n8n Data Table with the assigned score for review.
5. 📤 Output Results:
   • Accepted: Output validation and scoring results to Accepted and Hubspot
   • Rejected Output validation and scoring results to Rejected.

📋 Setup Requirements

• Shopify: Connect via OAuth2 to watch for "Customer Created" events (Topic: customers/create).
• ZeroBounce: Connect via API Key. Create one here.
• HubSpot: Connect via OAuth2 to create/update contacts for high-quality leads.
• Google Sheets: Connect via OAuth2 to append/update rows in a Google Sheets worksheet. Alternatively, swap these nodes out with any other data storage node e.g. n8n Data Table or Microsoft Excel. The sheets/tables can be created with the headers:
  • Accepted columns:
    ID,Email,First Name,Last Name,Accepted At,Accepted Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score
  • Rejected columns
    ID,Email,First Name,Last Name,Rejected At,Rejected Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score