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How it works
- 📋 Customer submits your Typeform → instant personalised welcome SMS fires via Twilio
- 📊 Submission logged to Google Sheets with name, phone, timestamp, and nudge tracking
- 💬 Twilio listens 24/7 for replies → marks customer as responded, stops all future nudges
- ⏰ Scheduler runs every 6 hours → finds non-responders and sends up to 2 follow-up nudges
- 🛑 System stops contacting anyone who replies or hits the 2-nudge limit
The three branches
| Branch | Trigger | What it does |
|---|---|---|
| 🟢 New Submission | Typeform form submit | Welcome SMS + log to Sheets |
| 🔵 Reply Handler | Incoming Twilio SMS | Mark replied, stop nudges |
| 🟡 Nudge Engine | Schedule every 6hrs | Nudge 1 at 24h, Nudge 2 at 48h |
Why this matters
| Metric | Manual | This workflow |
|---|---|---|
| ⚡ Speed to lead | Hours or days | Under 10 seconds |
| 🔁 Follow-up consistency | Whoever remembers | 100% automated |
| 📉 Lead drop-off | High — people go cold fast | Nudges catch non-responders |
| 🧠 Staff time per lead | 5–15 min | Zero |
| 💸 Revenue at risk | Every ignored inquiry | Recovered automatically |
Studies show leads contacted within 5 minutes are 9x more likely to convert. This workflow makes that the default — not the exception.
What you need
| Tool | Cost | Why |
|---|---|---|
| Typeform | Free tier works | Intake/booking form |
| Twilio | ~$1/mo + $0.0075/SMS | Send and receive SMS |
| Google Sheets | Free | Track submissions and nudge state |
⚠️ A2P 10DLC notice: Twilio requires business registration for production SMS in the US. Allow 2-4 weeks. Your signup form needs opt-in language, terms, and a privacy policy.
Set up steps
- Takes about 15 minutes
- Create a Google Sheet with columns: customerName · customerPhone · submittedAt · repliedAt · nudgeCount · lastNudgeAt
- Branch 1 — connect Typeform, select your form, connect Twilio + Google Sheets
- Branch 2 — connect Twilio trigger for inbound SMS, connect Google Sheets to mark replied
- Branch 3 — connect Google Sheets to read non-responders, connect Twilio to send nudges
- Verify Typeform field names match the Extract node exactly (case-sensitive)
- Submit a test entry with your own phone, reply to it, confirm Sheets updates correctly
- Toggle workflow Active